How to Use Instagram Stories For Your Business: Your Ultimate Guide

In the past few years, Instagram has become a game-changer for businesses using digital marketing to boost their sales.

This platform offers a great way to spread brand awareness, grow engagement and retain customers. Instagram Features has recently grown its popularity among business owners and marketers by introducing Instagram Stories for Business.

Instagram Stories are not just fun and creative but a powerful way to engage audiences and drive sales. In our ultimate guide to Instagram Stories for Business, we cover all you should know about using this feature to maximize results.

Why Instagram Stories For Business?

Over 500 million people use Instagram Stories every day. This feature was first introduced back in 2016 and has become highly popular since then. Stories are full-screen images, texts, and videos that live for 24 hours on the top of the app.

About 2/3rd of the views on Stories are from non-followers interested in learning more about new products and trends on the platform.

Instagram Stories have evolved over the years to embed new features ideal for starting conversations, spreading brand awareness, and getting feedback in real-time from the target audience. A good Instagram story maker can be very beneficial for you. 

It is one of the most rapidly growing features in the history of social media, making it clear why companies should use them for daily communication with potential and existing customers.

Top Instagram Stories For Business Benefits

As numbers suggest, Instagram is a fast-growing platform with active users spending an average of 28 minutes every day browsing their feed and stories. So, if you are not yet leveraging the use of Instagram Stories for your business, you are missing out on a big opportunity.

Here are some of the key benefits of Instagram Stories that explain why businesses should start using them at the earliest.

Reach Out To A Wider Audience

One of the biggest benefits of this format is that it is discoverable, which means your stories can be found and viewed by those who don’t follow you.

It also allows the use of hashtags and tagging other brands and people to expand the reach and drive more traffic to the website. You can even expand the reach of stories beyond the platform with the use of EmbedStories.

Boost Engagement

This format of Instagram content provides you with several possibilities to engage with your target audience and deliver valuable information that appeals to them.

You can use stories to announce offers, promotions, deals, and discounts, showcase a trade show or event, present the latest updates about the industry, give tutorials for products and entertain with some behind the scene content.

Improve Conversion Rates

Another major advantage of Instagram Stories is the opportunity to increase lead generation and conversions. It works in a quite simple way.

Once a business creates an engaging story and generates value for followers, it can either invite them for a chat or provide a link in the bio where people can go and purchase the products and services.

How To Create Instagram Stories For Business?

Creating a story on Instagram is simple and takes just a few seconds. Make sure you are on the homepage of your Instagram app.

  • Tap on the Story option at the upper left corner of the screen
  • Decide what you want to upload – you can either capture a new picture or video or use those sitting in your gallery
  • You can also add stickers, emojis, and amazing music other design elements to make your story attractive
  • Once you are done, click on the ‘Your Story’ option at the bottom left to publish

How To Create Branded Instagram Stories?

Social media marketing tactics demand the use of a consistent brand design for success. Make sure you do this for Instagram Stories as well to give your content a familiar look and feel whenever you upload.

By creating branded stories, you maintain a consistency that helps viewers instantly recognize your brand. You can consider the use of brand colors, fonts, brand logos, and brand messages to create branded stories on Instagram.

Top Instagram Stories Features

There are endless possibilities when it comes to using Instagram Stories for Business. Let us look at some features that help you create impactful stories that capture attention.  

AR Filter

Instagram gives AR Studio to let people create and submit their AR filters to the platform. While this tool demands some advanced skills, it can help the brand expand its reach when used properly.

These branded filters help the target audience find the aesthetic they are looking for and increase brand awareness.

Branded GIFs

Branded GIFs are a great way to reach new audiences. When you develop GIFs specific to your brand and add them to the Giphy brand channel, they will be discoverable by anybody searching for GIFs in Instagram Stories.

Product Stickers

These stickers are a good starting point when using Instagram Stories to drive more sales.

This type of sticker lets you tag products in your stories to direct viewers to the page where they can learn more about the product and ultimately make a purchase.

Countdown Stickers

This is a powerful tool that helps build excitement around a future event or product release on the platform which is ideal for boosting sales.

Make the countdown sticker more effective by allowing viewers to tap on it to set a reminder for the event date.


Businesses with more than 10k followers on Instagram can add website links to their stories. This feature is quite effective at boosting conversions and can be used in several ways to add value to your brand.

You can add an attractive ‘Swipe Up’ GIF and use a caption or verbal explanation for the reason to click on the link.


Going live on Instagram Stories is a great way to get an instant engagement boost. It not only helps capture attention but provides a forum to discuss comments and questions.

Chat Stickers

This new feature is a powerful way to build an engaged community on the platform by starting conversations with your followers.

It can prove to be an effective resource to test out new product ideas and marketing concepts.

Instagram Stories Analytics

Diving into the analytics for Instagram Stories is not just about finding out what story, picture, or video performed the best.

It is more about understanding how your content performs and what your audience craves. Consider tracking top Instagram metrics on a regular basis to develop the most effective content strategy.  

Final Thoughts

Instagram Stories are one of the best marketing channels to build awareness, increase engagement, drive traffic and boost sales. Posting stories regularly on Instagram should help your business achieve its goals faster.

You can also consider scheduling the stories in advance and posting them automatically at the right time of the day for the best results.

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